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I was 21, one of two girls in my entire computer science program, and I had an opportunity sitting right in front of me. I could have started freelancing as a web designer right then and there. I didn’t take it. I told myself the guys in my program could code better than me. I […]

Marketing and Entrepreneurship for Introverts: What I Wish I Knew Before I Started

Sarah Hawk, website designer writing at desk

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“My Business Has Been Around for Years. Do I Even Need a New Website Now?” I hear this question a lot, and I get why. If you’ve been in business for 5, 10, 15 years, you’ve survived without a modern website. Your regulars know you. Word of mouth works. So why fix what isn’t broken? […]

Is It Too Late to Get a Website for Your Small Business? A Rochester Case Study Says No

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I spent years walking into gorgeous medspas and wellness studios with my pharmaceutical sales hat on. And every single time I would think to myself: this place is stunning. The vibe is immaculate. The services are top-tier. Then I would go home and look up their website. And it was like I was visiting a […]

7 Wellness Professional Marketing Ideas to Build Your Email List Without Living on Instagram

Wellness founder envisioning marketing strategies without Instagram on laptop in bed

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I remember walking into a stunning medspa in the middle of my pharmaceutical sales career — marble countertops, soft lighting, the kind of vibe that made you want to book immediately. Afterwards, I wanted to make sure I had the physicians contact info correct so I pulled up the medspa’s website. And I just… stared. […]

Are You Making These 5 Health and Wellness Website Design Mistakes?

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If you are marketing your wellness business online, chances are you’ve heard the term SEO and maybe even wondered “What even is SEO?” Not to worry, I’ve been there too. As a mobile-first, Showit web designer for wellness providers, I had to learn what SEO is. Because truthfully, SEO is non-negotiable if you want potential […]

What Even is SEO? A Simple, Effective Guide for Wellness Providers (In Simple Terms)

a simple guide to seo for beauty, medspas pinterest image

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Before I became a web designer, I spent over four years as a pharmaceutical sales rep in the skincare industry. I saw firsthand how much effort wellness providers put into giving their clients an A+ experience, yet so many of their websites didn’t reflect the quality of their services. Your clients walk away from sessions […]

How I Use My GLOW Framework as a Web Designer for Wellness-Based Businesses

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If you aren't sure what to tackle first so you keep pushing it to next month I see you. Let's uncover what your online presence needs in order to thrive, attract clients, and grow your beauty or wellness business.

FIND OUT WHAT YOUR ONLINE PRESENCE NEEDS IN ORDER TO GROW

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If you feel like there's a new tech trend faster than the weather changes in the midwest, raise your hand. Here's what I believe: that design and tech should work for you, not the other way around.

I previously worked in sensitive skincare pharmaceutical sales, where I saw a recurring gap: elevated, high-end experiences in real life paired with outdated or disconnected websites. My background blends education, sales, and technology.

Today, I specialize in Showit website design and website care plans, managing the setup, optimization, and ongoing maintenance behind the scenes. 

If your website no longer matches the level of service you provide, let’s fix that. Book a free discovery call today. 

I’M  Sarah

YOUR GO TO SHOWIT WEBSITE DESIGNER