Web Design

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I get this question all the time. Usually from a medspa owner, esthetician, or wellness founder who’s watched everyone else in her industry post a gorgeous website launch on Instagram and thinks she missed her window. Simply put: no. It’s not too late to launch your website. In this blog post I’m going to dive […]

Is It Too Late to Launch My Website? 

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I get asked in my DMs “How much does a Showit website actually cost?” So let’s skip the vague “it depends” answer you’ve probably gotten from every other web designer you’ve talked to. My Showit websites start at $2,999 for The Two-Week Magnetic Website, my done-for-you offer built specifically for estheticians, solo medspa owners, and […]

How Much Does a Showit Website Cost? A Guide for Beauty and Wellness Service Providers

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“My Business Has Been Around for Years. Do I Even Need a New Website Now?” I hear this question a lot, and I get why. If you’ve been in business for 5, 10, 15 years, you’ve survived without a modern website. Your regulars know you. Word of mouth works. So why fix what isn’t broken? […]

Is It Too Late to Get a Website for Your Small Business? A Rochester Case Study Says No

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I used to walk into medspas and dermatology offices for a living. Beautiful spaces. Aesthetics on point, care and intention with every interaction, and people really good at what they do. And then I would go home, pull up their websites, and I could not wrap my head around the disconnect. Websites that were outdated. […]

How to Make Your Showit Website Look Good on Mobile When Your Business Is Amazing in Person

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I spent years walking into gorgeous medspas and wellness studios with my pharmaceutical sales hat on. And every single time I would think to myself: this place is stunning. The vibe is immaculate. The services are top-tier. Then I would go home and look up their website. And it was like I was visiting a […]

7 Wellness Professional Marketing Ideas to Build Your Email List Without Living on Instagram

Wellness founder envisioning marketing strategies without Instagram on laptop in bed

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I remember walking into a stunning medspa in the middle of my pharmaceutical sales career — marble countertops, soft lighting, the kind of vibe that made you want to book immediately. Afterwards, I wanted to make sure I had the physicians contact info correct so I pulled up the medspa’s website. And I just… stared. […]

Are You Making These 5 Health and Wellness Website Design Mistakes?

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If you are marketing your wellness business online, chances are you’ve heard the term SEO and maybe even wondered “What even is SEO?” Not to worry, I’ve been there too. As a mobile-first, Showit web designer for wellness providers, I had to learn what SEO is. Because truthfully, SEO is non-negotiable if you want potential […]

What Even is SEO? A Simple, Effective Guide for Wellness Providers (In Simple Terms)

a simple guide to seo for beauty, medspas pinterest image

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Before I became a web designer, I spent over four years as a pharmaceutical sales rep in the skincare industry. I saw firsthand how much effort wellness providers put into giving their clients an A+ experience, yet so many of their websites didn’t reflect the quality of their services. Your clients walk away from sessions […]

How I Use My GLOW Framework as a Web Designer for Wellness-Based Businesses

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The countdown to holiday promo season has officially started. Cue the Christmas music and festive decorations (I’m a Christmas girly through and through). Anyone else?!🎄🎁 And if you’re in the beauty or wellness biz, this season matters. But here’s what no one tells you: If your website isn’t ready, you’re leaving money on the table. […]

If Your Holiday Promos Are Coming, Now Is the Time to Get Your Website Ready

Cute Christmas Tree

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You don’t need to burn your DIY website to the ground. You need to stop blaming it for problems it wasn’t built to solve. I had a client who felt like her DIY website was the problem, but what her website really needed was: Her website wasn’t broken. She just needed a site that felt […]

Why Your DIY Website Isn’t the Problem (and What Actually Is)

Female Service Provider Working on her laptop from a coffee shop

If you aren't sure what to tackle first so you keep pushing it to next month I see you. Let's uncover what your online presence needs in order to thrive, attract clients, and grow your beauty or wellness business.

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If you feel like there's a new tech trend faster than the weather changes in the midwest, raise your hand. Here's what I believe: that design and tech should work for you, not the other way around.

I previously worked in sensitive skincare pharmaceutical sales, where I saw a recurring gap: elevated, high-end experiences in real life paired with outdated or disconnected websites. My background blends education, sales, and technology.

Today, I specialize in Showit website design and website care plans, managing the setup, optimization, and ongoing maintenance behind the scenes. 

If your website no longer matches the level of service you provide, let’s fix that. Book a free discovery call today. 

I’M Sarah

your go-to showit
website designer + tech teacher