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If you are a skincare, brow artist, lash artist, med spa, or esthetician, you care about aesthetics. Many professionals like you, are tired of relying solely on social media to get booked out. You might be wondering ‘What is Showit?’ and ‘Is Showit for health & beauty experts?’ I can assure you that Showit is one of the best platforms for beautiful design and strategy. In this blog post, I am going to share what Showit is and if health & beauty experts should use Showit.
Why Health & Beauty Experts Need an Elevated Online Presence
Every year new businesses are popping up. To stand out in a saturated industry, you need an online presence. Your website is a great option simply because it’s yours. Unlike, social media or third-party booking systems, you own your website in the online place.
And if you want to stand out, and position yourself as the credible health & beauty expert you are, then you need a professional website. Creating a strong first impression with potential clients will be the difference between businesses that stay booked and busy and those that don’t.
I’m sure you’re familiar with the handful of times Instagram has gone down. If you are only relying on social media then you might have been packing. However, if you have a strong online presence with an elevated website, you and your clients don’t have to worry about what social media and the latest algorithm trends are doing.
What is Showit
Showit is a drag-and-drop website platform created in 2006. If you’re wondering why there are so many creative websites and templates, that’s because Showit was created with photographers in mind, but has since evolved.
Since its launch, Showit has grown its audience to more diverse businesses including creatives, coaches, photographers, and the health and wellness industry.
Showit allows you to create an elevated online presence without the tech headaches. It’s tailor-made for creatives, entrepreneurs, and small business owners with the ability to create designs that resonate with client experience using an online website.
5 Ways Showit Benefits Health & Beauty Experts
I have included 5 ways Showit can benefit health & beauty experts.
Customization for Branding
Integration with Booking Tools
Mobile Optimization
SEO Capabilities
No Tech Overwhelm
Customization for Branding
Branding is a word that gets thrown around a lot online. To make it simple, your brand is the thoughts, feelings, and images that it evokes for your potential client. Showit allows for easy brand customization. No coding headaches or CSS is needed. You can easily upload your brand colors, fonts, and images right into the Showit design app.
Integration with Booking Tools
If your business goal is to get more clients, then as a health & beauty expert, you do need an online appointment scheduler. Some of the most popular ones are Vagaro, Honeybook, and GlossGenius. Whatever booking tool you use in your business can be linked in the Showit platform.
Showit makes it simple to drive clients to your website to book online. More traffic on your site means better rankings in search engines like Google.
Mobile Optimization
One of the features that makes Showit stand out is the mobile design. The desktop and mobile design are completely separate so you can create a responsive, user-friendly experience since most people search on their phone.
SEO Capabilities
Showit comes equipped with SEO capabilities which are essentially the keywords people search for to land on your website. If you have a goal to share skincare and beauty tips with clients or engage with potential clients via email marketing you can use Showit to boost SEO.
Please note, that not all websites use blogs and are only available on Showit’s basic and advanced blog plans.
No Tech Overwhelm
Since you don’t need to know how to code to use Showit, there is less chance of tech overwhelm. The Showit support team, online tutorials, and a good designer are all key in helping you get your tech questions answered before you start spiraling.
Conclusion: Is Showit Right for Health & Beauty Experts
As a health & beauty expert, you care about your client’s beauty needs. Providing a joyful, personalized experience is part of your specialty. With that in mind, having a website that shows off your personalized experience, captures your vibe authentically, and creates an elevated online presence are all things Showit can help health & beauty experts accomplish. All that and good, strategic design, that is.
Showit’s Strengths and Features
Showit is Good for Health & Beauty Experts Who Aren’t Tech-Savvy
Even if you say ‘I’m not tech-savvy!’ You can use Showit. The drag-and-drop nature of the website platform is intuitive and easy to use. Plus, many online tutorials can help you.
Showit is Good for Health & Beauty Experts Who Want the ROI of a Website
Someone who doesn’t have a website may think investing in one is too expensive, but relying on social media and running on a constant hamster wheel might be costing you more than you think.
Showit is Good for Health & Beauty Experts Who Want an Elevated Online Presence
With Showit, you can create a website that reflects the quality and personalization of your services and give potential clients the ultimate, elevated experience even before they walk through your door.
Rooting for you,
-Sarah
ADDITIONAL RESOURCES YOU MAY LIKE
NotConvinced Showit Can Help You? Grab a free month of Showit here.
Want to DIY Designing Your Own Health & Beauty Website? Get the Free Launch Your Website with Tech-Overwhelm Guide here.
Searching for Personalized Website Advice? Fill out the form for a free consultation here.
Sarah Hawk is a Web Designer and tech educator in Rochester, MN who helps health and beauty business owners ditch tech overwhelm. With a background in teaching and pharmaceutical sales, she blends strategy, design, and education to help service providers launch websites that look professional, feel aligned, and support real business growth, without the confusion. When she’s not behind the computer, she loves aesthetic coffee shops, systems, strength training, and testing new recipes for her family.
Explore web design services and resources at bysarahhawk.com
This free video series is your first step to ditching the tech chaos and letting your website do the heavy lifting so you can focus on what you do best.
