I get asked in my DMs “How much does a Showit website actually cost?” So let’s skip the vague “it depends” answer you’ve probably gotten from every other web designer you’ve talked to.

My Showit websites start at $2,999 for The Two-Week Magnetic Website, my done-for-you offer built specifically for estheticians, solo medspa owners, and wellness service providers who want a site that matches the level of expertise they bring to their treatment room. You can see the full breakdown of what’s included at bysarahhawk.com/two-week-website.

If you want something more custom and built out further, I also offer bespoke design packages starting at $3,500. More on that below.

Let’s talk about what actually goes into that number, and why it’s worth every dollar.

Why Pricing Varies So Much Between Designers

Here’s why you’ll get wildly different quotes depending on who you ask. A $500 Fiverr website and a $5,000 custom build are not the same product wearing a different price tag.

What changes the price:

• Template versus fully custom design
• Strategy and copywriting included, or DIY on your own
• Number of pages and features (booking integration, e-commerce, membership areas)
• Design experience and industry specialization
• Timeline and turnaround

A cheap website that doesn’t convert isn’t actually cheap. It’s a website that just feels off. And you’ll notice it, feel embarrassed by it, and lose clients because of it.

What $2,999 Gets You: The Two-Week Magnetic Website

This is my signature offer, and it’s built for beauty and wellness providers who are ready to stop using pieced-together tech and finally have a full marketing system that works for your business.

What’s Included

• A custom, mobile-first Showit website designed around your brand
• Strategic copywriting so your site actually explains what you do and why someone should book with you
• Built in two weeks, not two months (yes, really)
• On-page SEO setup so you’re not invisible to Google from day one

This offer exists because most estheticians and solo wellness owners don’t have three months to wait on a website launch. You have clients to serve. Your website should be built as efficiently as your practice runs.

Full details, process, and what to expect are all on the sales page here.

Who This Is For

The Two-Week Magnetic Website is the right fit if:

• You want a beautiful, strategic website without a long timeline
• You have a clear idea of your services and offers already
• You’re ready to launch and start booking better clients now

If that sounds like you, check out the full offer details here.

When You Might Want Something More Custom

Some estheticians come to me needing more than the two-week process allows. Maybe you’re launching a full medspa brand with multiple service lines, building out a membership area, have a blog, or want a completely from-scratch design with a longer strategy phase built in.

That’s where my custom design packages come in, starting at $3,500. These builds include a deeper strategy phase, more custom pages, and a design process tailored to bigger, more complex brands.

If your business has outgrown the two-week process, explore custom web design here.

Addressing the Elephant in the Room: Is This Actually Worth It?

I know $2,999 (or $3,500) can feel like a big number, especially if you’ve only ever paid $19 a month for a DIY builder.

Let’s talk through the objections I hear most.

“This Feels Expensive”

A Showit website isn’t an expense. It’s a business investment, and the two work very differently.

An expense is money that leaves your business and doesn’t come back. An investment is money that goes to work for you. Your website is live 24 hours a day, every day, whether you’re with a client, asleep, or on vacation. It’s the one part of your marketing that never clocks out.

What’s the Actual ROI?

Let’s do simple math. If your average client books a $150 service and your website brings in even 3 new clients a month who wouldn’t have found you otherwise, that’s $450 a month, or $5,400 a year. Your website pays for itself in the first six to seven months, then keeps earning after that.

And that’s a conservative estimate. Most of my clients see recurring bookings from those new clients, not just a single visit, which means the real return compounds well past that first year.

“My Instagram Is Working Fine, Why Do I Need a Website?”

Instagram is a rented platform. You don’t own your following and your reach changes with every algorithm update.

Your website is the one piece of your online presence you fully own. (Along with your email list). It works for you even on the days you don’t post. It’s also where Google, AI search tools, and word-of-mouth referrals actually send people to check you out before they book. Instagram can support your marketing. It can’t replace a website.

Why I Design Exclusively on Showit

I build every website on Showit, and it’s not a random preference. It’s because Showit gives beauty and wellness businesses something most other builders can’t: complete design freedom paired with real functionality.

Unlike template-heavy platforms that box you into a rigid grid, Showit lets me design every page exactly how you picture it. It also gives you separate control over how your site looks on desktop versus mobile, which matters since most of your clients are booking from their phones between appointments.

For an esthetician brand, that means your website can look like how your treatment room feels: elevated, intentional, and nothing like a generic AI-generated website that everyone else is using.

Why Work With Me Specifically

You have options for who builds your Showit website. Here’s my background and why I bring more than design skills to the table.

• A formal degree in Computer Science, so the technical side of your website is never a guessing game
• A former master’s level teacher, which means I explain your website and the strategy behind it in a way that actually makes sense to you
• Over 4 years of pharmaceutical sales experience inside medspas and dermatology offices, where I saw firsthand how beautiful, expert-run practices were being undersold by outdated, clunky websites

That last point is exactly why I built this business. I kept walking into gorgeous, professional medspas and dermatology offices with websites that didn’t reflect any of that expertise. So I did something about it.

I don’t just build pretty websites. I build websites because I understand your industry, your ideal client, and what actually gets an esthetician or medspa owner booked.

If You Don’t Want to Touch Your Website Yourself

Not every business owner wants to be the one logging in to update pages, swap photos, or fix a broken link. If that’s you, I also offer Website Care Plans, so you always have a tech specialist in your corner without adding it to your own to-do list.

Ready to Get Started?

If you’re ready to stop wondering what a Showit website costs and start seeing what one could do for your business, the next step is simple. Apply for web design through my contact form and let’s talk about which option, The Two-Week Magnetic Website or a custom build, is the right fit for you.

Have more questions? No worries! Check out some frequently asked questions below.

FAQ

How much does a Showit website cost for an esthetician?

A Showit website for an esthetician starts at $2,999 with The Two-Week Magnetic Website, my done-for-you offer built specifically for beauty and wellness service providers. Custom design packages for more complex brands start at $3,500. Full pricing details are on the Two-Week Magnetic Website page.

How much does a Showit website cost for beauty service providers in general?

Pricing for beauty service providers typically ranges from $2,999 to $3,500 and up, depending on whether you need a done-for-you build within a set timeline or a fully custom design with more pages and functionality. The right option depends on your business size, timeline, and how much strategy you need built in.

Is a Showit website a good investment for a solo medspa owner or esthetician business?

Yes, a Showit website is a strong investment for medspa and esthetician businesses. A well-built site works around the clock to bring in new bookings, unlike social media, which you don’t own and can’t fully control. Most business owners see their website pay for itself within the first several months through new client bookings alone.

What is included in the Two-Week Magnetic Website?

The Two-Week Magnetic Website includes a custom, mobile-first Showit website, strategic copywriting, and on-page SEO setup, built and launched in two weeks. It’s designed for estheticians and medspa owners who want a site that reflects their expertise without a long design timeline. Full details are on the sales page.

Why does Sarah Hawk only build websites on Showit?

I build exclusively on Showit because it offers complete design freedom without the limitations of rigid, template-based builders. It gives full control over how a site looks on both desktop and mobile, which matters for beauty and wellness clients booking from their phones. This lets every website feel truly custom to the brand instead of like a generic template.

Ready to see which option fits your business? Apply for web design here and let’s build a Showit website that finally matches the level of expertise you bring to your clients.

Rooting for you, 

 Sarah

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